Popeyes Louisiana Kitchen - Trayliners and Placemats

Popeyes Louisiana Kitchen runs promotional and brand messaging on the Trayliner in front of every dine-in guest. The chain needed a Trayliner and placemat supplier that could print to brand standard, handle campaign changeovers, and deliver to many locations without adding a fulfillment layer.

Art Printing prints Popeyes Trayliners and placemats on food-safe newsprint stock, warehouses paid inventory at no charge, and ships to locations as campaigns roll out. Shipping is built into the door-to-door price. Chains running two designs at once - a house design plus a promotional version - qualify for two-up pricing.

Trayliners as a marketing surface

A Trayliner is the one piece of print a QSR guest looks at for the length of the meal. Popeyes uses it for limited-time offers, menu launches, and brand storytelling. Fast changeover between campaigns matters, which is why lead time on placemats and Trayliners is 1.5 to 2.5 weeks from order to delivery.

The outcome

One supplier for Trayliners and placemats, campaign-ready turnaround, and inventory staged for release across the system.